Meet the Founder of Soulful Living

Valerie Rickel

Valerie RickelWelcome to Soulful Living! I’m so pleased that your soulful journey has brought you here! My name is Valerie Rickel, and I’m the founder, creator and soul of, a 24-year-old inspirational website, devoted to personal growth, spiritual development, self help, and self improvement.Kitcats

Twenty-four years ago, I made a commitment to myself to launch on January 1, 2000, in honor of our New Millennium. And, that, I did! Time sure flies quickly. It feels like it was almost yesterday when I first launched the website. The feelings of excitement of birthing this project into life are still as fresh with me today as they were then. How was I to know as a young 30-year-old that I would still be blessed with the gift of creating and presenting to the world twenty-four years later? Life is sure filled with many wonderful surprises. I think when you start up a creative entrepreneurial project of any kind, you never really know where it’s going to lead — what its future will hold. You are so “in the moment” of creating, of following that “greater call” — that “flow of inspiration.” You hope that your project will grow and prosper, but you just never truly know. My life has taken many twists and turns, but, here I am 24 years later, still doing the work I love! How would I have known that I would be so blessed?

Every Day of Life is a Gift - Valerie RickelWhen I set out to create, I was grieving the loss of my father and had been searching the internet for personal growth and spirituality resources for comfort and healing, but there was so little available online at the time. I knew deep in my heart that I needed to create a website that would offer hope, healing, and inspiration to people around the globe. I had been “called,” and I knew that creating this website was something I could not not do. And, I discovered that a wonderful byproduct of following this calling — creating this website — was that it helped me to heal, in many of the same ways I had hoped it would help others. (Such a blessed gift!) Isn’t there a saying that it is hard to help others without also helping oneself? I have found that to be very true and am so grateful. is my calling – my Gift from God – my Truth, My Light. I can’t say for sure whether my life purpose found me, or if I found my life purpose, but I know, without a doubt, that sharing my passion for living a soulful life is why I was put here on this earth and that following my soulful life purpose feels really good.

Light ShineI am in utter amazement at how large the internet has grown over the past two decades and the number of inspirational web resources similar to that have appeared during this time. It makes me feel like a “pioneer” of sorts… It’s a funny feeling. It makes me feel just a wee bit old, too, to be honest, but, also very honored, joyous, blessed… Many feelings wash over me…

In January 2020, we celebrated our 20th Anniversary! And, the coming years are going to be years of incredible growth and expansion for I have so much planned for the website that my heart and soul floweth over with joy and excitement! New features of the website include an Inspiration Gallery, our Soul Retreat Gift Pack, as well as the thousands of Archived Articles contributed by our best-selling authors and experts from over the past twenty three years, plus an abundance of wonderful new articles and wisdom from many of your favorite authors!

I am so grateful to you and hope you have found a valuable and meaningful resource over these past years! I am blessed with the gift of feeling a giddy, child-like joy upon waking each morning, knowing that I am working in service to you and helping make the world a better place, all while getting to do work that I love…deeply. I feel very blessed to be given the gift of Wow, twenty-four years… I feel like I have raised a young adult… SoulfulLiving is my child, and I am her mother. I am so excited about the future and the website’s continued evolution. Thank you so much for joining me on this awesome journey. I am so grateful for your support!

I’d love to take the opportunity to get to know you better and Upstatemake some introductions… That’s me up on the top left, and my kitty cats (the CEOs of are to the right of me. I was devastated by the loss of my precious 14-year-old gray kitty to a terminal illness while I was working on the website’s remodel in 2014. She used to sit here on my lap (and sometimes on the keyboard!) every day as I worked on I am such a huge cat lover, and she has left behind a huge hole in my heart and home. I made a special dedication of’s Redevelopment in her honor (see below).

To the left is a photo of my beloved Upstate New York. A native of Los Angeles, California, I summoned up the courage to make a cross-country move a few years ago, to a region that I had had a love affair with for many, many years. There is a special magic to this part of our country that my heart cannot even put into words. It is impossible for me to drive the country roads of New York, during all four of her delicious seasons, without hearing my heart sing and feeling like I have found my Nirvana! I am an amateur landscape photographer, among many other things, and photographing the beauty of this region is one of my most favorite pastimes. You can see many of my photographs featured in our Inspiration Gallery.

I am very excited to get to know each one of you! If you have the time, please email me and say hello. I love hearing from visitors! Before I sign off, I would like to share an essay with you that I was asked to write for a book several years ago. (Some of you may have already read it, and for some of you, it will be new.) It tells a little more about my “soulful life purpose” and the creation of I hope that it also serves as a jumping off point for us to get better acquainted! Click here to read “Living Your Truth.”

With love and gratitude,

Valerie Rickel
Founder and Soul

Valerie's Bio

Valerie RickelValerie was deeply touched and inspired by her father, an artist and philosopher, and in his wisdom, creativity, and spirituality, she found the inspiration for her website, The passing of her father and mother and the traumatic events of 9/11 all proved to be catalyzing events from which were born Valerie’s passionate interest in soulful living and her intense search for life’s meaning. Deeply committed to the opportunities her website has opened to her, Valerie’s mission is to share her passion for soulful living and inspire and enhance the lives of others. Valerie and her website,, have been featured in numerous print publications, including Carol Adrienne’s book, When Life Changes or You Wish It Would; Pat Sampson’s book,The Power of Positive People; Meg Sanders’ book, The Good Web Guide to Mind, Body and Spirit; The Los Angeles Business Journal; Health magazine; Health and Fitness Magazine; UCLAlumni Magazine; Gospel Today magazine; and most recently, Bryant McGill’s book, Simple Reminders. View more press here.

A creative entrepreneur by nature, Valerie enjoys spending her time developing heart-centered and soulful ventures, both online and off-line, and supporting other entrepreneurs in pursuit of their creative dreams. In addition to creating and designing, she offers creative services and business and marketing consulting to soulful entrepreneurs and professionals, including best-selling authors, thought leaders, visionaries, spiritual luminaries, life coaches, psychologists, yoga teachers, personal trainers, holistic wellness experts, jewelry designers, artists, and many other creative souls. Visit her website at

Valerie's Coaching Programs

Divine Spark Sesssions - Life Purpose Coaching

*Divine Spark Sessions*

Life Purpose Coaching to Ignite Your Light and Awaken Your Truth
Dream It. Begin It. Coaching Program

*Dream It. Begin It.*

Soulful Start-Up Business Coaching and Training Program
Soulful Business Design Coaching

*Soulful Business Design*

Business, Marketing, and Creative Services for Soulful Entrepreneurs

Valerie in the Press

The Power of Positive People

Valerie Rickel, the Founder and Creator of, is profiled in Pat Sampson’s book, “The Power of Positive People,” along with her recent essay, “Living Your Truth.”

Click to Read

UCLAlumni Magazine

“Bruins in the Internet Age” – UCLAlumni Magazine Interview with UCLA Alumna Valerie Rickel

Click to Read

When Life Changes or You Wish It Would’s Founder, Valerie Rickel, is profiled in Carol Adrienne’s book, “When Life Changes Or You Wish It Would,” along with the story of the development of

Click to Read

Valerie's Blog

Be the Present

There is a beautiful scene in the movie, “The Secret Life of Walter Mitty,” that comes to mind this Holiday season with its deeply meaningful message. The scene is a profound reminder that in order to truly experience the beauty and richness of the moments of our life, we need to be fully present in […]

read more

Living in the White Space

I’ve been thinking a lot about “white space” lately. Specifically, how to create more of it in my life and the many benefits of “living life in the white space.” Having grown up in a family of artists and graphic designers, I often heard reference to the term, “white space,” in discussions about creating “good […]

read more

The Courage to Change

A few years ago, I made a very courageous change in my life. I moved from the city of Los Angeles, where I had lived my entire life, to a lovely little soulful town in Southern Oregon. I simply packed up my car, drove and didn’t look back. Well, that may be oversimplifying the move […]

read more

Your Unique Brilliance

An Unexpected Gift from the Sea I was living a few blocks from the ocean last summer when I was gifted with an unexpected surprise from the sea – a starfish! It had apparently gotten swept up into my garden, during a severe wind and rain storm. (Or, so I thought at the time… I […]

read more

Living Your Truth

While I was growing up, my father often said, “The Truth cannot be told.” This was one of his favorite expressions, and it brought me to one of my own: “Your Truth cannot be told.” Why not? you ask, and I reply, Because our Truth is our Highest Good, our Heart, our authentic inner knowing. […]

read more

Easter Basket

My artist father “lived for” finding the meaning, messages, and symbolism hidden in his favorite artists’ work and in his own art, as well. He was a graphic designer by trade, but by night, he “painted from the right side of his brain” and often stayed up till the early hours of the morning, exploring […]

read more

Personal Statement at Launch, January 1, 2000

Valerie RickelMy Soulful Journey

The vision for was born out of my great passion for soulful study, which was heightened when my father passed away. He was a very wise and soulful man and a great inspiration to me. In my mourning, I found peace, hope and purpose through spiritual growth and learning. is my soulful purpose–I am able to share what I am most passionate about in life: soulful living! I receive great pleasure and satisfaction from knowing that I have the opportunity, through, to inspire and enhance the lives of others.

Some Background on My Soul

I am a native of Los Angeles, California. I earned my Bachelor of Arts degree at UCLA in geography with a focus in psychology, have a background in art, journalism and computer graphics, and, during the years of my professional career, I have been working in marketing, website design, and public relations. I have many wonderfully supportive souls in my life–family and friends–who fill my heart with much love and joy.

My Soul has been Called!

I believe that my life’s experiences have led me right to this soulful endeavor. The only way to describe the experience of creating is to say that it literally poured forth from my soul. It is my personal contribution to our new millennium. It is my hope that, in this new age, we may all live joyful, peaceful, and soulful, whole lives.

–Valerie Rickel, January, 1, 2000

In Dedication


To My Father, January 1, 2000


To My Mother, 2001

Kitty Angel

To My Kitty Angel, 2014

Share on Pinterest
Share with your friends


Pin It on Pinterest