20th Anniversary Issue Happy New Year all! It is hard to believe it is 2020. As I started re-writing and creating my online writing courses, archetypes burst back into my consciousness. Years ago, I studied Carl Jung and Joseph Campbell’s work in depth. So when I created a publishing company over twenty years ago I called it Synchronicity Publishing. Carl Jung coined the term “synchronicity.” It means meaningful coincidences that happen in your life and communication from the Universe. The term “archetype” comes from ancient Greek. The root words are archein, which means “original” or “old” and typos, which means “patterns, model or type”. Combining these means “original pattern” of all similar persons, objects, or concepts that are copied or modeled in some form. One of my heroes, Carl Jung, used the concept of archetypes in his theory of human psyche. He believed that universal mythic characters – archetypes – live within the collective unconscious of people all over the world. There are many different archetypes. Jung defined 12 primary types that symbolize basic human motivations. Each type has its own set of values, meaning, and personality traits. Jung tells us that people have several archetypes at play in the construct of their personality. But through all of his conversations he is clear that one archetype tends to dominate the personality in general. So I wrote a blog series, Archetypes for All of Us, exploring not only the 12 archetypes discussed by Carl Jung, but also by Joseph Campbell in his work in the Hero of A Thousand Faces. I discovered that these archetypes are very powerful when...
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