Birth of Evolutionary Business
by Jeff Hutner
"It is my personal belief
that we are at that very point in time when a
four-hundred year old age is rattling in its death bed
and another struggling to be born; a shifting of
culture, science, society and institutions enormously
greater than the world has ever experienced. Ahead, the
possibility of regeneration of individuality, liberty,
community and ethics such as the world has never known,
and a harmony with nature, with one another and with the
divine intelligence such as the world has always
-- Dee W. Hock, Founder VISA, Chaordic Alliance
"The global crisis now
facing us is, at its root, a crisis of consciousness.
Something new is being called for. The old mode is
destroying the world around us, and threatening the
survival of our species. We need to wake up to our true
identity, to make the step that many saints and mystics
have already made, and discover for ourselves the peace
and security that lie at our core. Freed from the need
to reinforce an artificially derived sense of identity,
we will be able to act in accord with our true needs --
and with the needs of others and our environment."
-- Peter Russell, author, physicist, management
Something’s Happening Here
In a time when the attention of
business and investors seems almost totally focused on
the next dot com, the next Internet mega merger, the
formation of Internet venture funds and other dynamic
areas of growth like biochips, wireless services, and
microdisplays, it's easy to miss an underlying shift in
consciousness that promises to change the very soul of
business by providing a new set of standards and
definitions of success in the 21st century.
Something unprecedented is
happening today and this essay is an attempt to map a
small portion of the growing field of evolutionary
consciousness penetrating the business world. What
becomes apparent in studying this vast transforming
landscape is that it reflects a deep yearning for
something better and more noble than the business game
we've been playing and the level we've been playing at.
The fact that business is the
most powerful institution on earth and the fact that it
must always grow (be reinventing itself) or die means it
is well equipped to lead this evolution. It appears that
business has indeed taken on this challenge and that the
authors, companies and organizations mentioned within
this essay reflect this new quantum agenda. Business can
be either a conductor or resistor to this kind of
dramatic change but everyone at every company is playing
their unique role in co-creating the future in every
decision they make on a daily basis. Those companies
that integrate the values explored in this article will
be the new leaders.
Key Concept #1: No more us
We are all shareholders of a
metaorganization called Planet Earth that rewards us for
our stewardship and penalizes us for our forgetting. If
you listen to the words that follow and allow them to
penetrate your heart and soul, you will find they come
from the deepest part of you expressed through another
aspect of yourself that we have come to believe is
another. On one level, that's true. Yet just as true is
the statement of Reverend Michael Beckwith of the Agape
Church in Culver City, California who likes to say that,
at the deepest level "there's only one of us
here." President Clinton recently pointed out that
99% of who we are is exactly the same no matter our
outer appearances. The voices that speak here could
easily be considered one voice-the voice of what
futurist Barbara Marx Hubbard calls Conscious Evolution.
In this instance, they are the voices of evolutionary
"It will not come when it
is expected. They will not say, 'Look here,' or 'Look
there.' Rather the kingdom is spread out on the
and people do not see it."
-- The Gospel of Thomas
Evolutionary Entrepreneurs and Evolutionary Business are the
next step in the new socially responsible business game
and is in the process of re-examining basic assumptions
about mission, vision and values and distributing
ethical, moral and spiritual dimensions throughout the
business culture to support this new way of being and
operating. It is the reintegration of spirit and matter,
of business and compassion, of head and heart, of
conscious management and the feminine archetype in
business and of a sense of love and play along with the
mandate of making a profit so that these activities can
thrive. This profound shift is gaining momentum daily in
for-profits and non-profits and yes in government and
spiritual organizations who must also grow or die.
A New Decision Making Model
In business, a new decision
making system is evolving that considers the whole.
Derived from systems and complexity theory, it basically
says we can't just do one thing. That each act has
profound effects throughout the system. More and more,
science and spirituality are finding common ground and
at the nexus its hard to tell the difference anymore..
The old mechanical clockwork
command and control management style is giving way to a
biological, fluid, ready, fire, aim approach to
releasing the best in human creativity. It's finally
okay not to know, to explore the unknown and to discover
the deeper patterns, learning second by second by what
shows up in our personal and business lives.
This powerful and exciting
business trend offers both hope and opportunity to
investors, the business community, and college grads
seeking to integrate their unique talents with the
concept of "doing well by doing good" in the
world and beyond.
"This is the true joy of
life, the being used for a purpose recognized by
yourself as a mighty one. I am of the opinion that my
life belongs to the whole community and as long as I can
live it is my privilege to do for it whatever I can.
Life is no brief candle to me. It is a sort of splendid
torch which I have hold of for the moment and I want to
make it burn as brightly as possible before handing it
to future generations."
- - George Bernard Shaw
For years, management leaders
argued that the business of business is business and
that business is not responsible for anything but
maximizing profits for shareholders. That has been a
compelling argument and for many companies around the
world became their raison d’ętre and mantra.
Evolutionary Entrepreneurs and Business places
people and the planet on equal footing with profits and
all stakeholders-including employees, customers,
suppliers, the community and shareholders and attempts
to establish feedback loops that insure an open dialog
with all parts of the system. Gaiam (GAIA-NASDAQ) and
Kafus Industries (KS) are two examples of companies
built on the value of inclusion.
The Past Revisited
In the past, if profits were
down, presumably the price of a company's stock went
down and that was bad. The answer, many managers
believed, was to reduce costs which, in many cases,
meant the loss of jobs for hundreds or thousands of
their employees regardless of how long they might have
From an evolutionary
perspective, these mass firings from large aerospace and
industrial companies and government agencies like the
Pentagon were, in fact, a blessing in disguise,
releasing, as it did, a large group of bright and
capable individuals, many of whom looked at the world
with new eyes and began seeding it with their fresh
entrepreneurial ideas. Thus began one of the longest
economic booms in history, which is still alive today
and shows no real sign of stopping at this writing. The
postindustrial boom we are experiencing is driven
largely by the burst of creativity of these fired
entrepreneurs many of whom have more recently become
webpreneurs. It's another example of ancient Chinese
wisdom that says in every crisis lies an opportunity.
In addition to these firings to
increase profits, if it cost a lot of money to clean up
the waste stream from a company's manufacturing
processes, for far too long, many companies attempted to
hide their toxic waste streams rather than recycling
them, investing in remediation or designing waste free,
pollution free manufacturing processes and systems. The
result was that these toxic waste streams ended up in
pristine rivers, landfills, in the air we breathe and in
some cases exported to Third World countries desperately
looking for income to help pay their debts.
For example, chemical companies
in Louisiana's Bayou have contributed to turning their
once pristine bayou into a toxic chemical soup with
serious environmental and health effects on both its
water and the people who live there. Unfortunately for
humanity, this is not an isolated case. These acts have
been repeated by thousands of other companies around the
world on a daily basis for many years to the detriment
of the health of our land, water, air and ourselves.
It's not surprising that cancer rates continue to climb
regardless of how much money we throw at research.
During the last decade of the
20th century, environmental legislation has increased
dramatically and many companies see the writing on the
wall. If they don't change and become good corporate
eco-citizens, they may lose far more money in fines than
they make by illegal dumping of their toxic wastes.
In addition, the existing and
potential workforce, investors and consumers have all
become highly educated about environmental and social
issues, particularly with the advent of virtually
instantaneous Internet news on any subject at their
fingertips, and are demanding that companies live up to
far higher social and environmental standards than at
any time in history. Let us be clear. Nothing less than
life itself is at stake here.
Companies could potentially
lose both talented management and consumers to other
brands and businesses with evolutionary missions and
"Milton Freidman, the
prime advocate of the position that the responsibility
of business is exclusively to maximize profit for
shareholder, has lost the debate. Business leaders have
developed an enlightened appreciation of the value of
corporate reputation as a competitive advantage."
-- Alice Tepper Marlin, Council on Economic Priorities
While some companies could be
characterized as resistors of evolutionary change,
others have dedicated themselves and their companies to
being pro-active champions of visionary ideas, systems
and products that enhance the environment and our lives.
For example Chrysler recently announced the completion
of its third water treatment plant that recycles 100% of
its water. When the new system is launched later in
2000, not one drop of water will be released from the
Toluca plant, dramatically reducing the potential for
pollution to reach the nearby Lerma River system, the
most extensive in Mexico.
Important Questions To
Many other symptoms of a
compromised eco-system reveal themselves in daily news
headlines. Has anyone asked if the toxic waste stream
might be contributing to these seeming anomalies? How
does air, water and soil pollution originate and what
are its effects and consequences on us, our children and
future generations? Has the toxic waste stream
compromised the mental well being of our children? Has
it reached critical mass in Earth's caring capacity to
recycle naturally? The recent random killings of
innocent children by other children reveals a serious
problem. So does the teen suicide rate which hovers near
historic highs indicating a sense of hopelessness by far
too many children. Could high levels of toxins in our
environment play a role in these aberrant behaviors?
We could go on and on looking
at problem after problem like our warehousing of
criminals producing a growth industry for building and
operating correctional institutions and spending more
per year on keeping individuals in jail than we spend on
providing a high quality education for our children. It
seems we have invested more of our time, money, energy
and creativity in keeping a lid on the past than on
creating a positive future together.
But most of the underlying
symptoms we hear about daily all have a common root- - a
lack of love, compassion and concern about creating a
future that works for all of us. We live in a world
where Q3 profits have become more important than the
next generation and where divide and conquer has
resulted in us versus them wars and an ecological
crisis. This feeling of separation and isolation is an
illusion, like the Wizard of Oz, we must overcome if we
are to truly heal and prosper.
Consuming our way out of these
problems is a no-win game. One can only temporarily
alleviate the individual and collective psychic pain we
feel and attempt to suppress with Prozac, alcohol, cars,
trips or a new relationship. This cultural trance and
focus on the outer that the Hindu's call Maya must be
broken if we are to break through to a new level of
inner directed connection and service that business
seeks to foster.
"The ultimate paradox of
selfishness is that we can only
become significant and important by concentrating on
-- Charles Handy
Out of these problems,
amplified daily by media, signs of positive change are
everywhere breaking through like mushrooms, in every
field, if one but takes the time to look. It is not a
perfect world by any means and perhaps it never will be
but on many levels, we are a maturing species and
nothing less than a rapid shift of consciousness, a
"global mind change," will get us through our
current set of problems. Einstein reminded us that
problems cannot be solved at the level they were
created. We need quantum thinking that produces quantum
Big picture thinking is a must
if life is to survive and prosper and what it reveals is
an interconnectedness that systems, chaos and complexity
theory espouse and celebrate. For many centuries, we
have worked to conquer nature and have become separated
from her and each other in myriad ways. Our hope and our
destiny seem intimately linked to acknowledging and
operating from our understanding of our underlying
One of the best ways to explore
an emerging field is to study the new ideas being
offered by leading edge thinkers and visionaries. Today,
books and Internet sites provide clear windows on the
emerging evolutionary business community. We can no
longer afford to move pieces around a tabletop but
rather need to create an entirely new tabletop. This
tabletop is being designed and co-created by a self
organizing team of evolutionary entrepreneurs, individuals, companies, non-profit organizations and
NGO's around the globe.
The institutions of government,
church and education have each played their historical
roles as cultural and spiritual icons in the birth and
growth of the industrial age. At the dawning of the new
millennium and in a digital and spiritual post-modern
society, it is business that has become the new
torchbearer of transformation. As the dominant
institution in society today, the world of business
holds the greatest responsibility to lead evolutionary
change and redefine success as an inclusive activity. If
it is successful, other institutions will surely follow
or become irrelevant and obsolete just as horse drawn
buggies, gas lamps and polyester suits have.
And it is business that is
answering that clarion call. The truth is that the old
game of business was often built on self-serving
mandates of greed and as a result, came to be despised,
mistrusted and cast as villain by large numbers of
people. But the potential of business as a transforming
and heroic force for good has been waiting in the wings
for its moment and that moment is at hand. Looking back
on the beginnings of this powerful transformation of the
soul of business, historians may write that ours was the
time when business shed its villain identity and became
a heroic, informed, compassionate and noble human
activity that truly serves while it leads.
Here for your consideration are
my selections of some examples of new business heroes,
leading indicators that, taken together, create a
multidimensional mosaic of the work of conscious
evolutionaries leading the way to the new morphed game
of compassionate capitalism. It is impossible in a short
essay to cover more than a few of the cascade of
passionate entrepreneurs and companies large and small
who stand for co-creating the new business canvas. New
books and websites may more fully cover this topic in
By becoming aware of this
interconnected emerging pattern, we may finally
recognize the evolving whole and take our place in it,
contributing our unique talents to the healing and
creative process of conscious evolutionary business. In
that process, we may become a more hopeful people,
knowing in our heart of hearts, that we can and will
make it despite our problems.
"It is time to explore
whether a conscious awareness of the power for change
that is inherent in the institution of business, and the
profoundly beneficial impact of such a shift in our
thinking, might serve as an entry point into meaningful
work and the enhancement of humankind and our planet
while actually increasing profitability and return on
- - Ronald M. Loeb, Attorney
This essay explores exciting
and hopeful evolutionary trends and, like buying a new
model car and suddenly becoming aware of all the other
cars of the same make and model you never noticed
before, it is designed to illuminate and clarify pieces
of a puzzle. The picture that emerges is both inspiring
and empowering. Enjoy the journey!
A Pioneering Evolutionary
Willis Harman's highly original
contributions to the evolution of sustainable business
as a practical visionary and integrator of spiritual and
intellectual knowledge are legend. Thousand of readers
of his books that include Global Mind Change, Creative
Work and Higher Creativity were inspired and ennobled
and are using his powerful understandings to build
leading evolutionary companies today.
For 16 years, Willis was the
Senior Social Scientist at SRI International, a global
futurist think-tank in Menlo Park, California.
He was emeritus professor of
Engineering-Economic Systems at Stanford University, and
a member of the Board of Regents at the University of
With astronaut Edgar Mitchell,
he co-founded The Institute of Noetic Sciences http://www.noetic.org
in Sausalito, California, a research and educational
organization with 50,000 members focusing on emerging
worldviews and the nature of consciousness and was
president until his passing in 1997.
He also co-founded The World
Business Academy with businessman and consultant Rinaldo
Brutoco which is an international network of business
executives and entrepreneurs committed to using their
skills and resources to co-create a positive future.
Reading Global Mind Change: The
Promise of the 21st Century is a perfect way to gain an
understanding of the roots and context of the
transformation we are in the midst of today as well as
access to one of the most important minds and hearts of
the 20th century. (Berrett-Kohler Publishers, San
Emerging Stars in the
The Cluetrain Manifesto: A
Critical Book and Website for Understanding the New Laws
of Business and the Internet.
The Cluetrain Manifesto is
collaborative book/site that is making big waves mostly
because it speaks in a resonant voice that perfectly
captures where we've been, where we are and where we're
The following paragraphs from
Chapter 1, provide an insight into the changing of the
guard and consciousness of business we're experiencing
in this exciting and hopeful moment.
"Workers must become fully
empowered and self-directed. Scary. Suppliers must
become trusted allies in developing new products and
business strategies. Scarier still. Markets must come to
have faces and personalities in place of statistical
profiles. Flat-out panic!"
"For many, the new
landscape is barely recognizable, online or off. Where
business is headed there are no road maps yet, and few
comforting parallels with the past. The landscape has
little to do with mass production, mass merchandising,
mass markets, mass media, or mass culture.
Instead, the future business of
businesses that have a future will be about subtle
differences, not wholesale conformity; about diversity,
not homogeneity; about breaking rules, not enforcing
them; about pushing the envelope, not punching the
clock; about invitation, not protection; about doing it
first, not doing it "right"; about making it
better, not making it perfect; about telling the truth,
not spinning bigger lies; about turning people on, not
"packaging" them; and perhaps above all, about
building convivial communities and knowledge ecologies,
not leveraging demographic sectors. "
today, order this critical book and discover for
yourself the new orbit of business. Get on board or be
left in the wake of its ideas and new operating
The New Pioneers
Who are the people leading the
evolution of business and what are they doing
differently? Wall Street Journal columnist Tom Petzinger,
Jr. has an amazing ability to identify spectacularly
successful small and medium sized firms that represent
the vanguard of the emerging economy. His superb
storytelling and insightful mind provide his WSJ readers
with a front row seat on evolutionary business trends
including collaborative workplaces, the value added
marketplace and an economy overflowing with opportunity.
When you finish reading
Petzinger's remarkably informative book, you'll
understand the far-reaching changes in the way business
is being conducted today that include how technology is
wiping out economies of scale while creating economies
of scope and locality, radical new compensation and
motivation strategies for a new kind of workforce, what
business is learning from complexity science in the
search for fundamental laws governing natural and human
systems, how the family firm can serve as a model for
all business and why the new ethos sweeping business
signals a return to fundamental human values. The New
Pioneers is a brilliant blending of microscopic
reporting and macroscopic insight that makes this book a
modern business classic. (Simon & Schuster, 1999)
A 21st Century
Applied Quantum Science
Dianne and Allen Collins,
principles of Star Group in Miami offer Quantum Think,
their exciting multidimensional "new system of
thinking for mastering effectiveness in a changing
world" to clients that include Fortune 500's,
government agencies, entrepreneurs and individuals
worldwide. Clients report that performance,
productivity, and peace of mind expand to unparalleled
heights. Why not experience QuantumThinking right now by
listening to free highlights from QuantumThink
AudioCoach, or by listening to a free Introduction that
explains the background, philosophy and operating
principles of QuantumThink at their website, http://www.quantumthink.com.
Rebalancing our Lives
Mark Albion was the Marketing
professor at Harvard for 15 years and achieved legendary
status for "saving the soul of business". He
was also the founder of Students for Social
Responsibility. In his inspiring new book, Making a
Life, Making a Living, he profiles twelve socially
responsible entrepreneurs who prove that is both
possible and essential to integrate business with a deep
sense of caring about the larger human community. Marks
is worth a visit.
Where Money Goes Reality
Cliff Feigenbaum is the editor
of Green Money Journal and a co-author of Investing With
Your Values, the new bible of ethical investments. With
socially responsible investing representing over 10% of
invested capital or over $1 trillion dollars and the
fastest growing investment category, this important
website and book offer invaluable resources providing
excellent insights into the field. The exponential
growth of investors seeking to insure their portfolios
contribute to a positive future is a trend we believe
will drive business patterns for many years to come.
Entrepreneurs and companies will include all
stakeholders in their decision making process or
potentially lose management, customers and investors to
companies that do. http://www.greenmoney.com
Amory Lovins and Paul Hawkin
have written a visionary book that provides real hope
and definition to a different way of conducting
business. In Natural Capitalism, they outline the ideas
and strategies of the shifting evolutionary sands of
business and introduce fellow business visionaries
moving us into a future that works for all of us in
ingenious ways. This extraordinary and sweeping tour d'
force leaves the reader breathless and excited about our
future and the part each of us can play directly or
indirectly in its unfolding. You can also visit their
website at http://www.natcap.org
to monitor this ever unfolding world.
Hazel Henderson is a self
taught economist whose ideas are being carefully
considered by world leaders. Her landmark book, Building
a Win-Win World examines the havoc the current short
sighted, narrow, unsustainable economic system is
creating at the global level and persuasively argues
that win-win strategies will become the norm at every
level when people realize the true current and future
costs. In December 1999, Hazel offered her Calvert
Henderson Index that provides a socially responsible
alternative to the GNP which is rightfully named Gross,
as in awful, measuring events and illnesses like oil
spills, cancer and nuclear accidents as good things
since they contribute to economic activity. Clearly we
need new measures and definitions of success and Hazel's
new indicators are a welcome harbinger of things to
come. She is an amazing, passionate and dynamic
evolutionary economist. To gain further insight into
Hazel's ideas, visit http://www.hazelhenderson.com
Liberating the Corporate
Richard Barrett was the Values
Co-ordinator at the World Bank where he led lunch time
meditations that opened hearts, connected people with
their souls and shifted the bank's consciousness towards
understanding some of the deeper issues about third
world policies and their darker effects. After leaving
the bank, Richard became a consultant, wrote his
wonderful book, Liberating the Corporate Soul and
developed sensitive tracking tools to measure the gap
between espoused business values and how managers and
employees really feel about their companies. Using his
measuring tools to reveal the truth, clients then use
other software in his evolutionary bag of tricks to
align mission, vision and values into an integrated
whole that can dramatically increase fulfillment and
productivity on the job. To learn more about Richard's
inspiring work, visit his website at http://www.corptools.com.
Infinite Wealth for All
Barry Carter is helping
business and entrepreneurs reframe the idea of a fear
based, limited, not enough for everyone world to the new
world view his book, Infinite Wealth: A New World of
Collaboration and Abundance in the Knowledge Era
presents. Here are the new rules and paradigms you'll
need to insure your business thrives and to help you
identify those businesses that operate from these new
assumptions. Barry is a master synthesizer of emerging
and incomplete trends into a coherent whole. An
important eye-opener. Visit Barry's web site at: http://www.winwinworld.net.
The Next Industrial
When William McDonough was
asked to become Dean of the School of Architecture at
The University of Virginia, it was because University
administrators truly believed they had found a modern
day Thomas Jefferson. His work as one of the world’s
visionary eco-architects is awe inspiring. He has built
corporate headquarters for Nike, The Gap and The
Environmental Defense Fund.
He is the champion of The Next
Industrial Revolution whose ideas he communicated not in
an academic or architectural trade publication, but in
In just one example of his
visionary thinking, Bill and his partner in McDonough
Braungardt Design created an eco fabric manufacturing
plant in Switzerland whose waste effluent was cleaner
than the Swiss municipal water going into the plant.
Authorities were certain their measuring instruments
were not working and were astonished to learn the truth.
In one of the clearest
statements this writer has read on our current crisis
and real place in the world, McDonough uses his
McDonough Braungardt Design Chemistry website http://www.mbdc.com
to passionately speak for life itself when he says:
"If Thomas Jefferson were
with us today, he would be calling for
Interdependence, which recognize that our ability to
pursue wealth, health, and happiness is dependent on
other forms of life, that the rights of one species are
linked to the rights of others and that none should
suffer remote tyranny. "
"We must face the fact
that what we are seeing across the world today is war, a
war against life itself. Our present systems of design
have created a civilization that grows far beyond the
capacity of the environment to sustain life into the
future. The industrial idiom of design, failing to honor
the principles of nature, can only violate them,
producing waste and harm, regardless of purported
intention. If we destroy more forests, burn more
garbage, drift-net more fish, burn more coal, bleach
more paper, destroy more topsoil, poison more insects,
build over more habitats, dam more rivers and produce
more toxic and radioactive waste, we are creating a vast
industrial machine, not for living in, but for dying
"We have to recognize that
every event and manifestation of nature is
"design"; that to live within the laws of
nature means to express our human intention as an
interdependent species, aware and grateful that we are
at the mercy of sacred forces larger than ourselves, and
that we must obey these laws in order to honor the
sacred in each other and in all things. We must come to
peace with and accept our place in the natural world.
To learn more about this modern
visionary American hero who is changing the world by
design, visit his architectural and consulting websites:
PARADIGM BUSINESS RULE
Divide and Conquer
Command and Control
Top Down Organizations
"Big Head, little ears"
next quarter's earnings
design for profit
build for highest return
part of life
Unite and Embrace
Support and Release
Masculine and Feminine Balance
Integration of Heart and Mind
Big Ears, little head
design for sustainability and profit
restore, preserve and enhance
quality of life
body, mind and spirit
eco-social sensitive land use
web of life
social and eco audits
A Window on
Evolutionary Project Opportunities
The Fund for Global
Imagine a team
of talented media savvy experts who rather than placing
their copywriting, photography, directing and marketing
talents in the service of advertising the next dot com
or hot new consumer product have chosen to focus instead
on co-creating television and radio spots that inspire
deep connection in all who see or hear them.
That's one of the
exciting and uplifting projects of The Fund for Global
Awakening. Check out the rest of their activities and
the team of creative people devoting their lives to
communicating on higher ground at http://www.ffga.org
Bucky Fuller was a brilliant modern day DiVinci with one
of the most fertile imaginations that ever graced the
earth. His hundreds of inventions include the geodesic
dome, a dymaxion car and the world game. His basic
thesis was that we live in an abundant world and have
more than enough of everything to make it work for
everyone without polluting or destroying anything. His
ideas inspired and sparked evolutionary thought among my
Now the Buckminster
Fuller Institute, the repository of his life's work is
preparing to launch a compelling world-class website to
bring his ideas to this and future generations on the
web. Please visit http://www.bfi.org
often and watch the site's evolution into a compelling
and fun portal into the mind and life's work of a true
The Spirit Channel,
a private for-profit venture, will function as a
multi-dimensional "branded" enterprise
offering information, data, guidance, entertainment,
products and services related to spirituality and health
- all via the Internet, traditional media and in three
dimensional locations (1st opening in London, England,
The Spirit Channel has
been created as a holistic lifestyle enterprise that is
its own universal "brand" at the forefront of
a profound global and societal shift. That shift is
towards a new "Holistic Approach" to living.
As such an enterprise, THE SPIRIT CHANNEL caters its
outlook, style, services, and products to an integrated
and multicultural approach to spirituality, physical
health and mental well being.
The Spirit Channel's
founder, Isaac Burton Tigrett, has demonstrated his
ability to attract media interest and build
"brand's" around culturally-based ventures. He
is the creator of the Hard Rock Cafe and the House of
Blues. Web Address: http://www.spiritchannel.com
A one person electric car that looks like a shoe, is
non-polluting and gets 30-60 miles on a $.75 charge?
Dream or Reality? If you guessed reality, you're right.
That's the Sparrow, a DOT approved three wheel vehicle
that's registered as a motorcycle allowing you to use
the car pool lane on the freeway and pay less for
insurance than an auto. For 87% of commuters in the US,
this innovative green vehicle priced at $13,000 and its
future four passenger model, The Merlin, with an
estimated selling price of $20,000 provide the growing
market for non-polluting transportation with two
exciting new entries.
For investment and
dealership opportunities visit the company's website at http://www.corbinmotors.com
makes shopping for socially responsible products a
breeze. The new website offers a wide array of products
screened for environmental, business and social impact.
In our time pressed world its great to have an
independent green seal of approval on products that
allows us to make intelligent choices without the
research time normally required to make the right buying
decision. You'll find their website at: http://www.ethicalshopper.com
Gaiam produces and sells goods, services and information
to customers who value the environment, a sustainable
economy, healthy lifestyles and personal development.
The industry they serve is named LOHAS, an acronym for
Lifestyles of Health and Sustainability, and encompasses
the values of a sustainable economy, healthy living,
alternative healthcare, personal development and
ecological lifestyles. The LOHAS industry is growing at
a fast pace, with some estimates showing the support of
50 million consumers. The industry is largely composed
of baby boomers who are looking for alternatives to the
mass-produced products normally offered, advertised and
marketed to them. http://www.gaiam.com
= Zero Air Pollution and is a public company that
provides electric bikes, scooters and other eco-
transportation vehicles worldwide. First introduced in
1998, ZAP has delivered more than 20,000 of the electric
scooters to commuters and thrill-seekers all over the
world. They like the ZAPPY because it uses quiet, clean
electric power and folds for easy carrying or storage.
To learn more you can visit their website at http://www.zapworld.com
The two passionate
writers whose work follows express the larger visions
beyond the field of business into very the soul of
evolution. Scientist David Suzuki's heartfelt
Declaration of Interdependence and the sense of bold
hopeful energy reflected in New Civilization Network
founder Flemming Funch's, We Are The New Civilization,
are helping lay the foundation of the conscious
evolution movement taking place in this historical and
transformational moment. Enjoy!
of Interdependence" by The David Suzuki Foundation
This we know:
We are the earth,
through the plants and animals that nourish us.
We are the rains and
the oceans that flow through our veins.
We are the breath of
the forests of the land, and the plants of the sea.
We are human animals,
related to all other life as descendants of the
We share with these
kin a common history, written in our genes.
We share a common
present, filled with uncertainty.
And we share a common
future, as yet untold.
We humans are but one
of thirty million species weaving the thin layer of life
enveloping the world.
The stability of
communities of living things depends upon this
Linked in that web, we
are interconnected-using, cleansing, sharing and
replenishing the fundamental elements of life.
Our home, planet
Earth, is finite; all life shares its resources and the
energy from the sun, and therefore has limits to growth.
For the first time, we
have touched those limits.
When we compromise the
air, the water, the soil and the variety of life, we
steal from the endless future to serve the fleeting
We may deny these
things, but we cannot change them.
This we believe:
Humans have become so
numerous and our tools so powerful that we have driven
fellow creatures to extinction, dammed the great rivers,
torn down ancient forests, poisoned the earth, rain and
wind, and ripped holes in the sky.
Our science has
brought pain as well as joy; our comfort is paid for the
by the suffering of millions.
We are learning from
our mistakes, we are mourning our vanished kin, and we
now build a new politics of hope.
We respect and uphold
the absolute need for clean air, water and soil.
We see that economic
activities that benefit the few while shrinking the
inheritance of many are wrong.
environmental degradation erodes biological capital
forever, full ecological and social cost must enter all
equations of development.
We are one brief
generation in the long march of time; the future is not
ours to erase.
So where knowledge is
limited, we will remember all those who will walk after
us, and err on the side of caution.
This we resolve:
All this that we know
and believe must now become the foundation of the way we
At this turning point
in our relationship with Earth, we work for an
evolution: from dominance to partnership; from
fragmentation to connection; from insecurity, to
Contact: The David
219-2211 West Fourth Ave.
Vancouver BC V6K 4S2
Phone: (604) 732-4228, Fax: (604) 732-0752
"We are the
New Civilization" by Flemming Funch
We are here.
We are waking up now,
out of the past, to dream a bigger dream.
We are friends and
equals, we are diverse and unique, and we're united for
something bigger than our differences.
We believe in freedom
and cooperation, abundance and harmony.
We are a culture
emerging, a renaissance of the essence of humanity.
We find our own
guidance, and we discern our own truth.
We go in many
directions, and yet we refuse to disperse.
We have many names, we
speak many languages.
We are local, we are
We are in all regions
of the world, we're everywhere in the air.
We are universe being
aware of itself, we are the wave of evolution.
We are in every
child's eyes, we face the unknown with wonder and
We are messengers from
the future, living in the present.
We come from silence,
and we speak our truth.
We cannot be quieted,
because our voice is within everyone.
We have no enemies, no
boundaries can hold us.
We respect the cycles
and expressions of nature, because we are nature.
We don't play to win,
we play to live and learn.
We act out of
inspiration, love and integrity.
We explore, we
discover, we feel, and we laugh.
We are building a
world that works for everyone.
We endeavor to live
our lives to their fullest potential.
We are independent,
self-sufficient and responsible.
We relate to each
other in peace, with compassion and respect, we unite in
We celebrate the
wholeness within and around us all.
We dance to the rhythm
We weave the threads
of the new times.
We are the new
Jeff Hutner is
an Ojai, California based evolutionary business writer
and consultant, master networker musician, and the
founding editor of New Paradigm Digest, a window on
He is currently completing two books, one on living in
the moment from which these quotes are taken and a
second of evolutionary wisdom for business. In April, he
will embark on a trip around the US to conduct video
interviews with "Practical Visionaries" from
many disciplines. Email: firstname.lastname@example.org.